What personal information do we collect from the people that visit our blog, website?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address or other details to help you with your experience.
Usage Data is general information about how you interact with our web pages and websites, such as:
- pages you visited on our websites
- how you came to the website (e.g. via our newsletter or an advertisement)
- which particular buttons or links on the site you clicked
- whether you have been to the site before
Usage Data is collected using cookies (or similar technologies) placed by us and by third parties (see ‘Who the information is shared with’ below). Cookies are small pieces of data that a website sets in your browser, and which may assign an anonymous identifier to you. Usage Data is not ordinarily considered personally identifiable information.
Whenever you use our websites (or any other website) the computer from which the web pages are served (the Web server) needs to know your computer’s network address so that it can send the requested web pages to your browser. The public network address associated with your computer is called its “public IP address” and is sent automatically each time you access any Internet site. From a computer’s public IP address, it is usually possible to determine the general geographic location of that computer but often not the specific computer and usually not the specific user (if your public IP address is unique to you and is published somewhere public it’s possible that IP address could uniquely identify you). We keep records of the IP addresses from which you access our site to assist us in understanding the online behavior of our customers or where you have specifically provided us with information about yourself. For example, when you make a purchase, we may record your IP address for security purposes, and that IP address would then be associated with our records with your Customer Information.
When do we collect information?
Provide us with feedback on our products or services
We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
Usage Data & IP Address
We use Usage Data to assist us in understanding the online behavior of our customers, which helps us to focus our marketing activities and improve the service we provide on our websites.
Using web analytics services on our websites enables us to measure, collect, analyze and report on Usage Data for the purposes of understanding and optimising customers’ experiences on our websites.
Geographical location information contained in the Usage Data enables us to tailor your experience on our websites by displaying different content based on your location, such as local currency and pricing, local advertising offers, and content in your preferred language.
Who we share the information with
We share Usage Data with a number of other parties for a range of purposes, including to:
- distribute direct marketing materials from Blink (via MailChimp and Customer.io)
- connect to social networks
- target advertising by sending your Usage Data to our advertising partners, such as Google and Facebook
Usage Data is either collected directly by or disclosed to third parties during the course of a session on our website or during advertising or marketing campaigns.
We only share Customer Information when you have opted in to receive direct marketing material (e.g. via Customer.io).
How do we protect your information?
- We do not use vulnerability scanning and/or scanning to PCI standards.
- We only provide articles and information. We never ask for credit card numbers.
- We use regular Malware Scanning.
- Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
- We implement a variety of security measures when a user enters, submits, or accesses their information to maintain the safety of your personal information.
- All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use ‘cookies’?
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future.
We may also use trusted third-party services that track this information on our behalf.
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information unless we provide users with advance notice. This does not include website hosting partners and other parties who assist us in operating our website, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. We may also release information when it’s release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property or safety.
However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.
Google’s advertising requirements can be summed up by Google’s Advertising Principles. They are put in place to provide a positive experience for users. https://support.google.com/adwordspolicy/answer/1316548?hl=en
We have implemented the following:
Opting out:Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add-on.
If you no longer wish us to use your Customer Information, Usage Data or IP Address Details for certain purposes, you can do any or all of the following:
- delete existing cookies from your web browser and/or disable cookies on your computer and/or other devices (as appropriate). Depending on the particular browser you are using (e.g. Google Chrome, Safari, Internet Explorer, Mozilla Firefox), this can usually be done on your computer by accessing your ‘Browsing History’ through the ‘Settings’ or ‘Options’ menu (or equivalent) in your web browser, or if you are using a different device, then in the ‘Settings’ for that device. If you do not disable cookies in your web browser, and you subsequently visit our website, fresh cookies are likely to be placed and you may need to repeat the process of deleting existing cookies
- alter your ad preference settings in each of Google and Facebook, and on the platforms of other providers, if you have access to do so
California Online Privacy Protection Act
According to CalOPPA, we agree to the following:
- Users can visit our site anonymously.
How does our site handle Do Not Track signals?
Does our site allow third-party behavioral tracking?
COPPA (Children Online Privacy Protection Act)
When it comes to the collection of personal information from children under the age of 13 years old, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States’ consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.
Fair Information Practices
The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address in order to:
To be in accordance with CAN-SPAM, we agree to the following:
If at any time you would like to unsubscribe from receiving future emails, you can email us at
Buffalo, WY 82834